At Essity South Pacific, we are proud to continue the legacy of Purex, a brand that has been a household favorite since 1955. Founded on Kiwi ingenuity and harnessing local resources, Purex was the first New Zealand toilet roll to combine softness and strength, bringing comfort to families across the country.

For generations, Purex has been trusted and loved in homes throughout New Zealand, remaining a market leader in quality and reliability. Today, we stay true to our values by caring for the environment, ensuring our products are made responsibly to protect the world for future generations.

With a commitment to sustainability and innovation, Essity South Pacific continues to deliver Purex—providing the comfort, quality, and trust that New Zealand families have relied on for decades.